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Hi, I’m Lama Perin. A multidisciplinary Art Director, Strategic Thinker and Visual Communicator with experience in using holistic methods to create visually aesthetic and functional content, products and services. I truly believe the inherent connection between design and human behaviour has single-handedly influenced my 20 year career. I simply design with empathy in mind.

I majored in Graphic Design and Media Communications and started a career in publishing design at Conde Nast. This dream job led me onto a long path of freelance design where I met my business partner and cofounder of Paper Eskimo. We grew this niche paper goods business into a major retail brand with global distribution in over 2,500 stores. 

After nearly 13 years at the helm, I hung up my boots to take a work sabbatical before returning to freelance on a combination of projects from beauty, food, lifestyle, interiors and construction.

Whilst balancing my day job, I was also fortunate to design and build two residential properties which gave my passion for interior design an outlet. 

My creative approach—no matter the medium—demands imagination, focus, visualisation, vulnerability and most importantly, an open mind. I empathise and define several iterations before I end up refining the one that makes sense.

PERSONAL HIGHLIGHTS

Charity Work with Opportunity Village
Las Vegas USA, 2015

Established the Opportunity Village Artwork Program enabling their residents to sell their artwork online to raise funds for living expenses. Working as part of a team,  I was solely responsible for the photography and post production of over 1,500 pieces of art to launch the program. 

His Royal Highness Prince of Wales Attendance
Breakfast Point, 2004

As residents of the award-winning development by Rosecorp, we were honourably chosen to host Prince Charles into our Breakfast Point home during his royal visit to the suburb.